We help B2B marketers

book 5x more sales calls

with our Webinar Fast Track Framework.

Any of this sound familiar?

  • Promoting for weeks only to present to an empty room

  • Watching attendees drop off as soon as you make your pitch

  • Checking your CRM to see no booked sales calls & ZERO pipeline

You’re not alone.

Most B2B marketing teams are using the same

Dead End Webinar playbook that doesn’t convert.

Keep following the

Dead End Playbook

& you'll get:

  • Wasted spend on tools, speakers & design that don't produce ROI

  • Sales team (still) asking, “Where are the leads?!"

  • Missed pipeline targets & more scrutiny of your marketing budget

Or use the Webinar Fast Track & get results like these:

  • 582% increase in monthly email list growth

  • 5X increase in conversion rate (webinar registrants 👉 booked sales calls)

  • 1st deal closed within 12 days of on-demand webinar launch

Hey, I'm Logan

I’m not just the guy behind the framework—I was an in-house marketer who felt the frustration of Dead End Webinars firsthand.

Back in 2022, I was running webinars for a B2B SaaS company. After 12 months of effort, we booked less than 10 sales calls & closed just 1 deal. 😬

Since then, I’ve pulled from everything I’d learned in years of podcasting, live events, and content strategy. I rebuilt our entire approach from the ground up.

The results?

  • We booked 5x more sales calls.

  • Our monthly email list growth shot up 500%.

  • Our webinars became our 2nd-highest source of new leads.

Here's hOW IT WORKS...

We take care of everything for you

Step 1:
Strategy Call

We discuss your goals & current webinar playbook

Step 2:
Planning Session

We design your tailored Webinar Fast Track plan

Step 3:
Launch & Optimize

We run the playbook for you (start to finish) & start booking sales calls for your team in less than 30 days.

What You’ll Get:

Full Campaign Plan

An end-to-end webinar series plan, including promo tactics no other B2B brands are using, so you drive more registrations.

Done-For-You Service

Customized content calendar, registration pages, emails, and lead routing, so you can focus on results, not the logistics.

Lead Segmentation

Our unique 2-STEP SIGN UP system that segments hot & cold leads before the webinar, so your webinars book more sales calls.

Experienced Host

You get an experienced host who's moderated HUNDREDS of podcasts, livestreams & webinars, so your audience stays engaged.

More Sales Calls

Hot leads automatically book onto your sales team’s calendar even before each monthly webinar goes live, so you can show the impact of your content series.

Bonus Content

As an added bonus, we repurpose the webinar content into newsletter copy for you, so you get even more use out of your webinar content.

Webinars-As-A-Service

Straightforward Pricing. No Long-Term Contract.

  • Content plan & detailed production calendar

  • Speaker scheduling & preparation

  • Registration pages with copy & form setup

  • 2-Step Sign Up system setup (that 5x's results)

  • Customized Lead Qualification Survey design

  • Lead-ready lists prepared for CRM import

  • Calendar integration for automatic call booking

  • 1x live webinar per month with an experienced show host

Monthly Investment: $4,500

90-Day Out Clause on all ongoing services.

Note: I'm Only Taking 3 New Clients This Quarter

I keep my client count low to ensure high-touch execution. If you’re tired of Dead End Webinars, and you’re ready to turn them into a pipeline engine, let’s talk.

Frequently Asked Questions

What if we’ve never run a webinar before—can this still work for us?

Yes. In fact, the results shared above came from introducing webinars for a company that had never run an ongoing webinar series. We’ll handle everything—from content planning to tech setup to production—so you don’t have to figure it out on your own.

 Do we need a large email list or social media following to be successful with this strategy?

No, we've developed a unique way to gather, organize & run outreach to cold email audiences without the typical need for inbox warm up or risking your domain credibility. 

Plus, depending on your target audience, we can leverage our built in audience (20K+ LinkedIn followers) & industry partnerships (110K+ email list of marketers, executives & agencies) here at DemandShift to promote your webinars.

We’ve already tried webinars and they didn’t work. How is this approach different?

We've been there. The Fast Track Framework was designed specifically to fix the common failures of B2B webinars, most importantly: The Conversion Cliff.  I was tired on seeing 1-2% conversion rates from webinar registration to booked sales calls, so I tested a unique 2-step sign up process to segment hot & cold leads—and I saw a 5x increase in my conversion rate!

How involved does our internal team need to be during this process?

You’ll need to show up to a kickoff call and monthly check-ins. We'll take care of the bulk of the work in between, including strategy, promotion, production, and follow-up.  We can execute the Fast Track Framework without a large team’s involvement & without changing anything about your current tech stack.

Do we need to provide the webinar content or will you create it for us?

We guide you through content planning and can even host the webinar for you. We can feature your internal SMEs or guests as the content experts.  You stay in control of your message—we handle the packaging and execution.

Will we have to change our tech stack or buy new tools?

We provide the full tech stack to execute your webinar program, so there’s no disruption or added implementation or software costs.  The only additional costs would be your ad spend on LinkedIn (that we’ll manage for you).

Do we need to appear on camera or can you provide a host?

We’ll host the webinar for you & run the webinars interview style so your executive or SME can show up with their expertise (& not a lot of prep).  We’ll make them look and sound like a pro.

What happens if our sales team doesn’t have time to follow up on the leads?

We structure the funnel to automatically book sales-qualified leads directly onto your team’s calendar. No extra manual effort required.

Is this service geared toward B2B companies only?

Yes. The Fast Track Framework is built specifically for B2B companies that sell high-consideration products or services.

How long will it take to see results?

In most cases we’ll start booking sales calls for you within the first 30 days. It’s not magic—it’s just a smarter funnel.

What kind of conversion rates should we expect?

We’ve seen conversion rates increase from 2% to over 10%—5x more booked sales calls compared to typical B2B webinar benchmarks.

Can we repurpose the webinar content you help us create?

Absolutely! We’ll even help you repurpose it into LinkedIn posts and newsletter copy (that you can send through your existing platform).

Do we have to sign a long-term contract?

Nope. We offer a 90-day out clause on all monthly services. You stay because it’s working—not because you’re locked in.

What ad budget do you recommend for promoting the webinar?

This can vary depending on your goals, target market & business economics (i.e. average deal size & ACV), but $500-$1,500/mo is often a good starting point.

How many people from our team need to be involved and at what stages?

Usually 1–2 marketers or leaders from your team are involved for approvals and webinar participation. We handle the rest.

Can we try it out with a single webinar before committing longer term?

Yes. We often start with a single webinar to prove ROI. After that, many clients move into a quarterly cadence.

What exactly is included in the monthly $4,500 package—and what’s not?

It includes everything listed above: content planning, registration setup, two-step form design, webinar hosting, follow-up emails, and repurposing. Plus, we provide all the tech to run the webinar & the funnel.  Note: Ad budget is not included.

We're not doing webinars now, and going to 1 per month feels like it might be too much for us, how could you help?

With our process, we've been able to plan, promote & produce webinars as frequently as every 2 weeks with a marketing team as small as 1!

So we're confident that we can support a monthly cadence for you.  This way you can sustain a cadence that drive results without burning out your team.

Each month, you'd only need (a) attend a monthly planning session (30-60 min) & (b) have your SME show up for the webinar to be interviewed by our team.  The rest is sit back & watch your email list grow & your sales team get more leads on their calendar!

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