Register now to join us live on Wednesday October 15th at 1:30pm Eastern or get a copy of the on-demand recording.

Here's what you'll learn:

✅ How to match digital & physical identities

✅ Why physical mail tracking can be more precise than digital

✅ How to set the right attribution window (30/60/90+ & long tail)

✅ Which attribution model(s) to use (fractional, multi-touch > last touch)

✅ How to build an executive-ready dashboard & focus on the KPIs that matter